Archbishop’s forests and estates company takes care of 42 000 hectares of church forests in the Czech Republic. It means that the company is the biggest administrator of the church forests in the country. Except for sustainable management of forests, they also focus on public awareness raising. In 2020 they have started a video campaign, Forest through the eyes of… this campaign aimed to bring the forestry professions closer to people. The campaign contains six short video shots from 1st person's view of the different forest workers with their personal commentary. The audience could experience the individual professions of our colleagues and learn about the importance and indispensability of their work. Only thanks to forestry professionals' careful work, we can continue to manage forests sustainably.